Vision/Mission/Values

Vision

To be the leading global brand of choice specializing in hardwood

Mission

To fight against the destruction of the environment by using only legal source of timber as our raw material

To be consistently innovative in applying technology and integrated process for our manufacturing and product development

To be recognized for our strong corporate governance and social responsibility

To become a profitable institution for our customers, shareholders, and local communities

Core Values

Innovation
Teamwork
Respect
Exceed expectations
Integrity, Ethics and Honesty
Initiative and Accountability
Continuous strive for excellence and quality